Salvador – Brazil’s Capital of Culture, Rhythm & Soul
Welcome to Salvador, the vibrant capital of Bahia and one of Brazil’s most colorful and culturally rich cities. As the first capital of colonial Brazil, Salvador offers a unique blend of African, Portuguese, and Indigenous influences – visible in its music, cuisine, architecture, and everyday street life.
Whether you're drawn by the city’s pulsating rhythms, its architectural charm, or its beachside beauty, Salvador has something to spark every traveler’s curiosity.
Pelourinho – The Heart of Old Salvador
Begin your journey in Pelourinho, Salvador’s historic center and a UNESCO World Heritage Site. With its cobbled streets, pastel-colored colonial buildings, and baroque churches, this district feels like stepping into another era. Don’t miss the vibrant energy of Largo do Pelourinho, a colorful square that has become iconic especially after Michael Jackson filmed scenes of his music video to “They Don’t Care About Us” here.
A great way to dive into the city’s rich history and cultural layers is by joining a free walking tour – a highly recommended experience that brings the stories behind Salvador’s streets, revolutions, religions, and rhythms to life in an engaging and accessible way.
Elevador Lacerda – Bridging Two Worlds
Salvador is split into two parts: the Cidade Alta (Upper Town) and the Cidade Baixa (Lower Town). Connecting them is the iconic Elevador Lacerda, a 72-meter-high public elevator offering panoramic views over the All Saints Bay (Baía de Todos os Santos). From the top, you’ll spot churches, bustling streets and harbors, and the shimmering coastline stretching into the horizon.
At the base of the elevator, you'll find the Mercado Modelo, a lively market full of local crafts and souvenirs and a perfect spot to try some traditional acarajé from a street vendor.
Barra Neighborhood & Coastal Charm
Follow the coastline west to the Farol da Barra, one of Brazil’s oldest lighthouses and home to the Nautical Museum of Bahia. It’s a popular spot to catch the sunset. Nearby, the area blends history with modern beach vibes, perfect for a stroll along the promenade or an afternoon swim.
Afro-Brazilian Culture & Museums
Salvador is widely considered the cultural capital of Afro-Brazilian identity. Visit the Museu Afro-Brasileiro to dive into the history, art, and religious traditions of Bahia’s African heritage. You can also explore the interactive Casa do Carnaval or the. Casa do Rio Vermelho.
New Year’s Eve in Salvador – A Celebration by the Sea
If you're visiting during New Year’s Eve, don’t miss Salvador’s spectacular Réveillon. The beachfront in Barra becomes the stage for one of Brazil’s largest open-air parties – with concerts, fireworks, and rituals honoring Lemanjá, the Afro-Brazilian sea goddess. Locals dress in white, offer flowers to the ocean, and dance barefoot in the sand under the stars – a magical way to welcome the new year, Bahian-style.
Perfect Base for Exploring Bahia
Salvador is also a fantastic base to explore the diverse beauty of Bahia:
- Chapada Diamantina National Park invites hikers into a world of waterfalls, caves, and dramatic cliffs.
- Morro de São Paulo is a popular island escape with a lively yet relaxed atmosphere.
- Boipeba offers peace, nature, and untouched beaches – ideal for those seeking tranquility.
- Itacaré, a few hours south, is known for its lush Atlantic forest, surf beaches, and unmistakable vibe of freedom, community, and creativity.
Wherever your Bahian journey takes you, Salvador is the perfect place to begin – full of energy, stories, music, and unforgettable moments.
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How to combine it with kitesurfing?
Salvador, the vibrant capital of Bahia, isn’t a kitesurfing hotspot per se—but if you’re visiting between September and February, you might catch good wind conditions at a few local beaches. Some of the better-known spots for potential kite sessions include Praia da Terceira Ponte, Praia de Itapuã, Praia do Aleluia, and Praia de Buraquinho. Just keep in mind that wind reliability here isn’t as consistent as in Brazil’s northeast, so flexibility is key.
The good news? Salvador is well connected by air to top kitesurfing destinations like Fortaleza, Recife, or Natal, making it a great destination to combine city vibes and cultural immersion with a more wind-reliable leg of your trip up north.